Monday, August 2nd, 2010 at
9:20 am
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There are a lot of differing opinions on using pop-ups or pop-ins with opt-in forms. If you have a pop-up on your webpage, a box will come onto the screen with your opt-in form when someone visits. Some of these even darken the rest of the webpage that the only thing people can really see is the opt-in form.
Keep in mind that some potential customers will find this annoying and will simply leave your page. Still, many marketers have found that it greatly increased their opt-in rates. This is something you will have to test.
Monday, August 2nd, 2010 at
8:25 am
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Many people who are new to list building put their opt-in form on just one tiny area their webpage and wonder why no one is signing up. If your opt-in form is not clearly visible and without priority placement, you’re going to get very few sign-ups.
It is a much better idea to make it very visible and “above the fold.” That means that as soon as someone lands on your webpage they should be able to see your opt-in form without having to scroll down at all.
You should also make sure that your form is large enough to read and and uses contrasting colors from the rest of your site so that people’s eyes are drawn to it. Experiment with different priority placements to determine whether the form should be on the left side, right side, or front and center.
Monday, August 2nd, 2010 at
7:51 am
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On of the most important things you can do is make sure people know that they can trust you — and give them a reason why they should trust you. People are very skeptical so be sure to clearly spell out why they should listen to you by telling a compelling and true story.
Where To Put Your Opt-In form
Now that you have the actual writing elements down, and all the technical aspects are set up, it’s important to know exactly where you should put your opt-in form. This is how people will sign up to your list, so it needs to be compelling and easy to find.
Monday, August 2nd, 2010 at
6:32 am
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People are very cost-conscious. If you are able to show a contrast in price between your product and another you can often make yours seem far more appealing.
For example, if you are selling a strategy used to eliminate stress from your life, you can compare the cost of your information product to going to a doctor to get expensive medicines.
You often put things in a different (better) light when you present them in this way.
Monday, August 2nd, 2010 at
6:09 am
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Many people make their purchases based on their emotions. If you feel very strongly about something, the chances are that you’ll make a purchase, right? That is why niches based on hobbies, desperate situations, and passions are so easy to make money in.
Step into your customer’s shoes to see what their emotions are, and how you can showcase your product so they feel that it will take care of their needs or fulfill their desires.
Hitting those emotional hot buttons is often what makes people purchase quickly. If you can incorporate some honest and real emotions into your emails, you’ll stand apart from the competition.
