Make sure you use this link to get there ==> Namecheap

The other day, I picked up this video called "Offline Marketing in 4 Minutes" by a guy named Tim Castleman. Okay, he's not just some guy.

He's a real-life "offline expert" – he helps traditional "mom & pop" type small businesses with their online and offline marketing. He's quite good at it, too.

Anyway, in this video, Tim lays out an entire offline business plan in just a few minutes, telling you exactly what you need to do, step-by-step to get offline clients to buy your services. He goes over how to find leads, how to approach them, and reveals that — just like dating — it's a numbers game.

He focuses not on "conversions" (a typical metric for Internet Marketing folks); rather, he looks at ROI — Return On Investment. For example, say he sent out 100 postcards at $1 each (physical postcard plus postage) and he "only" got 1 paying customer, but that customer shelled out $4,500 for his services.

The conversion rate is only 1 percent. However, his ROI is $4,400!

In any case, you'll get how to do all of this yourself when you buy the video. He throws in a couple more things, but it's the video that counts.

It's $37. Just think what your ROI could be if it just 5 clients for you…

Here's the link:

== > Offline Marketing in 4 Minutes

PS — Tim doesn't do refunds and neither do I (on his stuff). So make sure you're willing to lay a couple twenties on the table before you buy.

You will have to register in order to comment. Full disclosure: Registering adds you to my email list. If you don't want emails from me, don't try to leave a comment

Don't say I didn't warn you!

On the other hand, if you do become a free subscriber, you're in for a blast. I treat my subscribers VERY well!

1. It keeps our writing skills sharp
2. We get backlinks
3. Other website owners can pick up our articles and put them on their sites.

All in all, a pretty cool deal.

Everybody uses Ezinearticles.com, too. They're the "big boys" in the Article Directory world. Think "Google" or "800 Pound Gorilla." That kind of big, relatively speaking.

They got big in large part because they control the quality of the articles they publish. I can write an article for GoArticles.com, for example, and — BAM! — it's live. It could be full of misspellings, grammatical errors, factual errors — Nobody cares there.

However, not so at EZA. It still takes them a freaking week to review my submission (I'm too cheap to buy my way in via their "Premium" service), only to have one of their reviewers come back at me with something along the lines of, "Your article is great. There's only one teeny tiny problem."

Great. Here it comes.

And that's exactly how it went down today.

I got a note from somebody at EZA requesting that I fill out one of their forms "because there was something wrong with my submission." Note that they didn't have any issue number or reference identifier at all in their email to me.

So I filled out the form. The funniest part about it was they actually asked me why I was filling out the form! My reply:

Because you asked me to.

Silly rabbits.

So I waited.

And waited.

I waited some more.

Finally, I sent them another note. This is what happened (see the screenshot  where hilarity ensued).

Here's a copy of the exchange (follow along if you're easily amused like I am — otherwise, move along, there's nothing to see here). Note that I put in bold those parts I thought were especially funny. I fully expect to be banned from EZA before the day is over.

Except that they probably won't get to it until I don't care any more.

*********************************************************************************

Hi Bill,

Thank you for your emails.

Please refrain from sending multiple emails regarding the same issue. We will get to your email as soon as we are able to.

Your article "How to Set Up an Autoresponder" has been placed in
problem status due to the link:

http://www.internet-marketing-muscle.com/

This is problematic as the page contains information on SEnuke, which we are not able to accept. We recommend editing the page to remove this content or linking to another site you have a vested interest in.

Thank you,

(Name withheld to protect the uninitiated)

*********************************************************************************

My reply:

Seriously? What if I said something bad about SEnuke? Just because there is a mention of it makes it a bad page?

I'm not changing my page to accommodate EZA's ridiculous policies. Sorry. No can do.

Next thing you know, my page on President Obama gets flagged, too, because somebody at EZA gets his tighty whities in a bunch. Sheesh. You guys are ridiculous!

Bill

*********************************************************************************

Now, I could have just sucked it up; after all, I shouldn't really mess with 800 pound gorillas. But I'm an idiot.

After careful consideration, I attempted to circumvent their recommendation (sort of) and put in a link to a "special" page just for visitors who got to my page through their site.

I am not going to change my website just to accommodate their "standards." I have my own. I don't need them. They certainly don't need me.

If we can cooperate, fine. All the better. But I'm not compromising my standards to suit theirs. They can piss up a rope for all I care!

No matter what the state of the economy is in, small and locally-based businesses need to find better ways to grow their businesses. I'm going to show you five dead-simple ways to either increase your revenues or reduce your costs.

TODAY.

Yes, you can put each of these tactics into effect and begin reaping the rewards today.
 

Revenue Booster #1

Start a loyalty program. It doesn't have to be big. It just has to be effective. In order to be effective, a loyalty program has to endear your present and past customers to your brand.

How?

Simply by treating your customers like they're more than just cash holders. Features of a good loyalty program are frequent interactions with customers (and they want it), special discounts and rewards non-members could not get at any price, and unique "early bird" notices of upcoming promotions.

It doesn't take much imagination to create a loyalty program and it doesn't have to be fancy, either. Just use as an example a loyalty program (like a supermarket club card) that you currently participate in and determine for yourself what you like, what it lacks, and what you wish you could realistically get with it.

Tiered discounts work (the more a customer spends, the bigger his subsequent discount).

You can also single out one or a few customers by holding contests or raffles. It doesn't have to be extravagant – it merely has to create a buzz around people buying your products.

It's easy and cheap to start a loyalty program with a simple email autoresponder.
 

Revenue Booster #2

Start an email — or, better yet — a postcard program. Customers love personalized communications. Who wouldn't like a hand-written postcard arriving in the mail from her favorite retailer?

Pique interest in the postcard by suggesting that they'll receive something special if they bring the postcard in.

THEN DELIVER ON THE PROMISE!

Postcards are a lot cheaper than standard direct mail and they reach your most important potential customers — people who have already bought from you!
 

Revenue Booster #3

"Get social!" Leverage the web! There are a ton of useful websites available nowadays that make it really easy to create a buzz around one of your promotions. Sites like Groupon, LivingSocial, and BuyWithMe are itching to help you sell more of your stuff!

How cool is that?

For example, Groupon doesn't cost anything to try. You simply pay a cut of the sales. Watch this video for more info. They email all of their members about your deal, too. It's simply advertising gone viral!

It's pretty cool.
 

Revenue Booster #4

Advertise! But not in the traditional sense. Sites like Facebook and Craigslist offer very economical advertising rates compared to their online counterpart, Google, and especially compared to traditional media like television spots, radio ads, and even newspaper classified.

Plus, they are very easy to test, track, and change. You can have a Facebook ad program up and running in just a few minutes. Test an ad. See how it performs. At the end of the day, tweak it. Then re-test. Changes can be made very quickly.

Try doing that with a Yellow Pages ad!
 

Revenue Booster #5

Leverage your website! You paid for your website (and you probably paid a lot for it, too) — now go get a return on investment (ROI) for it!

Put your URL on everything — traditional media (TV ads, radio, classifieds, Yellow Pages). In fact, you will be wise to continue using traditional media that works. Try tweaking existing ads just a little bit, by adding your homepage URL. That's it.

See if you get more web traffic. If you don't, try changing your website address location on the ad.

If you do get more traffic, you can actually consider reducing your spend on the traditional media and increase your outlay on the internet marketing.
 

Conclusion

The internet is a powerful medium. Use it to your advantage. Never in history have you been able to reach out to the entire world so easily. If you're solely local-based, you can laser target your customers.

It's win-win. You can implement any of these strategies and begin reaping rewards today.

Supercharge your revenue generation today by employing these 5 tactics. I guarantee you'll see positive results!

Get it here –

==> 5 Ways to Greater Profits That You Can Put Into Effect TODAY

First off, the sound quality, as reported by my attendees, was horrible. Not sure why. Though I apparently was having issues with my PC sound. That may have been it.

No need to set my new USB headset ablaze. Yet…

The second critical issue was that between the time I tried out SEnuke today and the time of the webinar, something had changed…not sure what, but SEnuke was not going to cooperate with me tonight.

So I cut the entire thing short.

If you registered for the webinar, I owe you a webinar on creating social media accounts using SEnuke. If you didn't register but tried to join, please let me know in the comments.

I will do my darnedest to make it up to you. Here's what I'm thinking:

1. I record a "webinar" and send you the video.
2. I give you something for your wasted effort. Something of value. Maybe a book that I paid for but that I can give away.

What do you think? Are you willing to forgive me? I certainly hope so.

Marketing, in a perfect world, would be a secondary thought.

But the world isn't perfect. Marketing matters. A LOT!

But I've been using a tool that makes a lot of your promotional efforts a lot easier to handle. It's called SEnuke and it is a true time-saver. This is not going to be a full-on review or how to use the product. There are a ton of videos for learning how to use it and there is plenty of evidence it works. If that isn't enough, I'm putting together a series of webinars on how to use SEnuke. The first one is tomorrow, August 30. It's free.

But I digress.

I simply wanted to point out that SEnuke is a tool I use and you should check it out. It can be frustrating to learn how to use at first. There is a steep learning curve. But it's worth it to learn.

Things like syndicating your blog posts, building backlinks faster, automating pinging and RSS submissions – you can do all this and more with SEnuke.

Once you know how it works and have developed a tactical plan on using it, SEnuke will save you a ton of time doing stuff you manually do (or outsource) today.

BUT only if you know how to use it!

Otherwise, you'll get totally frustrated and may get yourself banned from a ton of different sites. I'm not kidding.

This will be a brief how-to on account creation using the very latest version of SEnuke. Since the developers of this awesome tool update it all the time, it's nearly impossible to keep up-to-date the documentation and any associated videos they have created.

Thus, this webinar!

Register here – http://www.freebinar.com/AccountManager/RegEv.aspx?PIID=EA55D98385

If the webinar has already started, forget about registering. Just click here —

==> http://www.freebinar.com/IMMuscle1

It's free and I promise you'll learn something! If not, you get back what you paid for it (nothing, if I have to remind you)!

Here are four. With these four free reports, you can shorten your success curve. Guaranteed.

1. Email Genius
   
2. USP Myth
   
3. Time Management
   
4. Squeeze Page Stupidity
   

Pass them up at your peril.